BAC 145: RETAIL BANKING SALES AND MARKETING
Description
Successful selling at retail banks and other financial services institutions has moved from a focus on products and “today’s special offer” to a consultative approach, one where the frontline relationship officer needs to be skilled in listening, understanding of customer needs, and suggestive selling techniques.
Each stage of the selling process will be examined thoroughly, and then acted out several times so that participants leave the course with a complete understanding of how to apply these skills in everyday sales situations.
Event Calendar
Monday, February 13, 2023 - Wednesday, February 15, 2023
Wednesday, June 21, 2023 - Friday, June 23, 2023